Graphic Designer
Melanie Castro
Experienced in layout design, social media content, and packaging design. Graduated with a Bachelor's of Fine Arts degree with a concentration of Graphic Design from Florida Atlantic University. Knowledgable in Adobe Creative Suites, mainly Adobe Indesign, Adobe Illustrator, Adobe XD, and Adobe Photoshop.
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LQQKS Classic Handle Barber Shears
2022
The LQQKS Classic Handle Barber Shears is an affordable line of Barber Shears under the LQQKS Brand. The paper airplane-like shapes represent the sharpness and smoothness of the shears that's tied to the card packaging. The bright colors, repeated shapes, and white background tie perfectly well with the colorful brand that is LQQKS. To the right of the shears are bullet points that describe how effective the shears are. The back displays a diagram of the specific shear that's on the packaging, which also helps visualize the writing on the front of card. The two openings on the bottom of the card allows consumer to place a finger in each of the holes to test out how swiftly the shears move without needing to remove it from its packaging.
Ashley Lee Cosmetics H! Sh!ne Nail Polish Logo
2022
H! Sh!ne is a nail polish line from Ashley Lee Cosmetics. The thought of H! Sh!ne Nail Polish was to be fun, trendy, and different. For that to be translated to a logo, the text was chosen to be bold and round. By replacing the letter "i" to a !, the branding of H! Sh!ne becomes unique as one can see the exclamation mark is an upside down letter i. The name H! Sh!ne represents the bright and glossy color of the nail polish, almost to be seen as the first greeting of the day when wearing these lovely colors that belong in the nail polish line.
Ashley Lee Cosmetics Cuticle Oil
2023
Ashley Lee Cosmetics' Hydrating and Nourishing Cuticle Oil for Hands and Feet was a project aimed at spa owners and consumers who work in spas to purchase in bulk. The minimalistic design was inspired by the essence of spas, embracing their calmness and simplicity into a bottle. The highlight of the design is the scent and its color, the color strip that's printed around the bottle matching it. Unfortunately, the project was scraped out to the niche nature of the industry, uncertainty of sales and lack of quality control in the samples.
Ashley Lee Cosmetics' Color Hair Wax Facebook BETA Ad
2023
Used as BETA testing for a Facebook campaign on Ashley Lee Cosmetics' Facebook page, the goal of this image is to promote Ashley Lee Cosmetics' Color Hair Wax line. The goal was to drive traffic to the Ashley Lee Cosmetics website to in hopes of curating a larger audience and an increase in the sales of the items. On the right, there's an image of an influencer using the color hair wax on her hair; which shows the quality of the product. Alongside her are different colors of the color hair wax that Ashley Lee Cosmetics had in stock. The quote "let your hair do the talking" means hair is one of the biggest way one can express themselves from styling to even coloring their hair. With all this in an image, it creates a statement of free expression using a variety of color on the hair.
Ashley Lee Cosmetics Clutch Eyeshadow Palette Image
2022
This image was used for social media outlets such as Facebook and Instagram to promote the Ashley Lee Cosmetics Clutch Eyeshadow Palette. The target audience was women within the 20s-40s bracket, highlight an eye shadow palette that carries colors for both the "glam look" and the "no makeup" makeup look. To make the audience fascinated in this product, the eyeshadow palette is wide open to expose all 88 vibrant colors that come in a matte or shimmery texture. On the front of the clutch palette is an arm with 8 colors on it. It not only shows the variety of colors on skin but it shows the quality and high pigmentation that the audience can expect. Because of how simple it is with its black glittery background, this image can be used for several occasions such as Halloween, Black Friday, Christmas, and more.
Ashley Lee Cosmetics Frosted Shimmer Lipgloss Image
2022
Used to post on social media accounts like Facebook and Instagram, this image is to promote the Ashley Lee Cosmetics Frosted Shimmer Lipgloss. The target audience is women within the 20s to 40s age bracket who want a glittery gloss look with a hint of tint on their lips. To make the audience interested in this product, all 8 lipgloss colors are present and side-by-side to show the differences in each bottle. This image is great to post during holidays such a Christmas and Valentines thanks to its limited color background palette of reds, whites, and silvers; alongside the glitter elements.
The Hand in Hand App
2021
The Hand in Hand app is a smartphone application that allows users to pay a monthly subscription fee for unlimited therapy services on their phone. The design of the app is modern, clean, and professional. The color palette, typeface, and simple design fulfills the objective of professionalism. The round shapes and the orange accent highlight certain elements that are more functional — such as the rating stars, buttons, and more. The hierarchy of text shows what should be read first as the user scrolls through the app.
The Hand in Hand Website
2022
The Hand in Hand website promotes the Hand in Hand application using the established brand visuals. The bar on top provides easy navigation across the screens with an easily accessible home button in the bottom right corner of the screen. The animations on the website welcome visitors who may feel stress visiting a therapist. Prominent download buttons fulfill the goal of the website to encourage visitors to download the application.
FAU METROLAB Windows
2021
An environmental design for campus windows on a highly trafficked downtown street installed for the winter holiday season and beyond. The objective was for the design to reflect the winter holiday season in South Florida. The traditional imagery of flowers, sparkles, balls, and branches are meant to tie in with the winter season without using any overt holiday imagery. The color palette including gold, navy blue, and sky blue helped create a cool tone with a touch of warmth. The quote was chosen to convey that the FAU Fort Lauderdale campus is the creative campus — housing programs including Graphic Design, Architecture, and Multimedia.